UEL Fashion Week
A night of creativity, collaboration and global perspective. UEL’s student designers lit up London Fashion Week with bold, future-facing collections, led on the runway by international supermodel Hu Bing wearing student work.
After the catwalk, guests explored the UEL × Umbro China Showcase… the result of a nine-month research project exploring how design can support wellbeing in the Chinese market. As part of UEL’s 125-year celebrations, it welcomed the Umbro China leadership team, including C-suite guest Cheng Po Kei (Keith).
The press reach was huge, with over 21 million impressions across China and coverage in ELLE, VOGUE, Cosmopolitan, HYPEBEAST and more.
Images used for: international PR, press coverage, and global student recruitment.
